How to post a Regulatory Update.

“Regulatory Updates” are the latest news and information collected from various government agency websites worldwide. These updates primarily concern the creation or modification of regulations and laws, specifically related to the use of various technologies in devices, such as radiofrequency, wifi, bluetooth, and more.

After gathering this news through web scraping, our team of experts verifies its accuracy, relevance, and important details that should be considered before sharing it with users.

Once the news is deemed suitable for publication, we follow a systematic process to ensure efficient and widespread dissemination across all relevant media and communication platforms.

1. Receive the approved regulatory update

After obtaining approval, it’s crucial to gather all the required information for the publication process. Begin by finding the folder related to the country where the news originated. Then, navigate through the year and month folders before accessing the specific news article. Inside the news folder, you’ll need to open our corporate template, which contains organized information for the publication process.

2. Post the information in our website

To perform this task, you’ll need the website credentials. Login and navigate to the WordPress dashboard section. Once you’re there, click on “Posts” and select “New Post.” Next, proceed to the news template and copy-paste the pertinent details, including the title, description or summary of the news, and information regarding Type Approval Impact, Spectrum Impact, Imports Impact, Standards, and Product Impact.

3. Polish the post

The post contains the necessary information, but it still requires enhancements before it can be published and optimized for SEO. To achieve this, proceed to the settings and make the following configurations:

1. Specify the news article’s country (this enables automatic selection of the relevant flag and image).
2. Define the keywords associated with the news.
3. Include downloadable original documents, accessible to customers with the premium version (creating a call to action).

These settings will improve the post and leverage the existing automation capabilities.

4. Posting the Regulatory Update

After you’ve finished the preceding steps, the final action is to simply click on the “Publish” button. However, the process doesn’t stop there. To ensure that our post gains visibility, we need to carry out additional steps aligned with our marketing strategy.

Given that our B2B business has a highly specific target audience and our audience is professional and engaged, our primary communication channels are email and a collaborative social media platform like LinkedIn.

5. Email communication

After you’ve successfully published your Regulatory Update on the website, the subsequent action is to share it via email. In this scenario, we utilize the Mailchimp platform, which enables us to create a tailored audience specifically for this occasion and distribute the email to all our customers.

We provide a pre-designed template for the news, making the process straightforward. You only need to select the template and make minor adjustments, such as changing the title, updating the information, attaching the downloadable document, and manually selecting the country flag. After that, you can schedule the email to be sent at your preferred time, and you’re good to go.

6. Lastly share it on social media

At this stage, we’ve already published the news on our website and shared it with our existing customers via email. However, to enhance its visibility and reach a broader audience, we’ve selected LinkedIn as our official platform.

To achieve this, follow these steps:

1. Copy the link to the news article from our website.
2. Create a new post on our corporate LinkedIn page and paste the link. This usually generates a thumbnail image automatically. If not, you can manually select an image from the country folder and use it.
3. Copy the introductory paragraph of the news description.
4. Choose relevant hashtags that align with the information we’re sharing.

By following these steps, you can effectively promote the news to both new users and our entire audience on LinkedIn.