(A0019 ST Wong, Cindy)

Sample 1:

• Begin with a short paragraph of the background of the main character
• Includes useful resource link in the paragraph: children ask an average of 73 questions
• Clear target audience: parents, mothers, and children service like childcare, child physiotherapist

Sample 2:

• Straight forward headline
• Start with a sentence  related to the artwork title, “Spraycation” (inspired from the term, “staycation”)
  “Looks like Banksy is spending his summer holidays in the UK as a few pieces have just popped up in Gorleston, Great Yarmouth and Lowestoft.”
• Mentioned proximated reading time at the beginning and the short reading time may encourage “not-reading-lover” audience to roll down to the content below: 1 min read
• Clear goal: sharing the artist updated working direction
• Connect with audience and encourage them to check back the post later with an open questions and further updates: “Expect an update from Banksy confirming these works shortly.”

Sample 3:

• Attractive headline attract readers to click into the post:
  “Print’s not dead: the best magazines for graphic design inspiration”
• Create a contract between digital and printed media by introducing offline (printed magazine) through online (this blog)
• With a subtitle with second person perspective which draws audience attention like the reader is talking to them directly:
  “Sit back, relax and reacquaint yourselves with the joys of devouring a beautifully designed print magazine. We present a selection of the best titles on sale today.”
• Content begins with an interesting question: “When was the last time you read a printed magazine?“
• Attractive image with pop color, creative, and simple and clear layouts:

• Clearly list the 7 suggested magazines by points and bold titles
• Each suggested magazine followed with a “Why it inspires:” conclusion which saved some readers’ time to read through the facts of each suggestions