NO.1
Why Gen Z Demands Exceptional Customer Support
The heading of the article clearly communicates the article’s purpose and captures the attention of readers interested in this topic. Due to the article’s length, a table of contents has been created to help readers easily locate the sections they are most interested in reading. The subheadings are also designed to effectively convey the goals of each section. Important keywords and data are highlighted throughout the text. Additionally, graphs have been included to present research data, making it easier for readers to access information.
NO.2
Why Do Investors Hire Their Advisors?
https://www.morningstar.com/views/blog/client-engagement/motivation-to-hire-financial-advisor
As an article posted on Morning Star, the writer understands that the readers are individuals interested in investments or are investors themselves. They are primarily focused on efficiency. The article employs key takeaways to provide a summary of the article upfront. This allows readers to grasp the entire picture and decide whether to delve further into the content. The article also displays the estimated reading time, all of which is designed to enable readers to obtain information in the most efficient manner possible.
NO.3
How to Display Blog Post Meta Data in Your WordPress Themes
https://www.wpbeginner.com/wp-themes/how-to-display-post-meta-data-in-wordpress-themes/
As an article posted on webeginner.com, the writer is keenly aware that the target readers are individuals interested in blog writing but who may lack the necessary skills. Consequently, the article provides a comprehensive and detailed approach to explain each process. Additionally, it utilizes pictures to enhance the understanding of the content. Subheadings are strategically employed to present three distinct methods for incorporating Meta Data into WordPress Themes, and these methods are categorized by their level of difficulty.
A Sample of weaker writing
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
https://blog.hubspot.com/marketing/how-to-start-a-blog
Extract from the original article:
“Before you write anything, pick a topic you’d like to write about. The topic can be pretty general to start as you find your desired niche in blogging.Here are some ways to choose topics to cover.
Find out which topics your competitors often cover.
One easy way to choose topics for your blog is to simply learn what other blogs are writing about. After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. From there, you can create a tentative list to explore further. You might find, for instance, that a competitor only covers surface-level information about a subject. In your blog, you can dive more deeply and offer more value to readers.
Choose topics you understand well.
No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. Rather than choosing a topic you’ll need to research as you write, think about those that come most naturally to you. What has your professional experience been like so far? What are your hobbies? What did you study in college? These can all give rise to potential topics you can cover in depth.
Ensure the topics are relevant to your readership.
You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one? If you’re not serving their needs, then you’d be shouting into a void — or, worse, attracting the wrong readership. For that reason, after identifying the topics you can feasibly write about, ask yourself whether those are subjects your audience would like to explore.
Do preliminary keyword research.
Keyword research is the process of searching for topics using a keyword research tool, then determining whether there is demand by looking at each topic’s (or keyword’s) search volume. If you found the perfect topics that are the perfect cross between your expertise and your reader’s needs, you’ve struck gold — but the gold will have no value unless people are searching for those terms. Only then can you capture the audience that is waiting out there.”
The edited version:
- Choose a Topic you are interested: Before you start writing, pick a topic you’re interested in. It’s okay if it’s broad at first while you figure out your niche.
- Check Out Competitors: Look at what other blogs in your space are writing about. Check their archives and categories. Create a list of common topics they cover.
- Pick What You Know: Choose topics you’re familiar with and can write confidently about. Think about your professional background, hobbies, and education.
- Consider Your Audience: Make sure the topics are relevant to your target readers. Don’t write about things that don’t interest them.
- Do Keyword Research: Use a keyword research tool to find topics that combine your expertise and what your readers want. Look for topics with search demand to attract an audience.
Change made:
- Use numbers to list out points.
- Use shorter, simpler sentences to convey information.
- If an article is too long or complex, consider breaking it into smaller articles or using alternative media like videos.
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